It seems to always end the same way. Black youth dead, sneakers taken, Black youth arrested and charged with murder. Families devastated. How can we make this the last time the story is replayed?
In Houston, the names are Joshua Wood, age 22, killed. He had just purchased a pair of the hot and newly released $185 price tag, Nike Air Jordan XI Bred sneakers (pictured). Anthony Quinn Wade, 19, Neal Bland, 18, and Kegan Arrington, 19, were arrested and charged with capital murder.
On the morning of December 21, Wood and a friend had bought several pairs of the newly released Air Jordans’ and then driven home. While sitting in the car, an armed man approached the vehicle on the passenger side and allegedly demanded that Wood and his friend hand over their Air Jordan purchases.
As soon as Wood’s friend, who was the driver, reportedly saw the gunman, he jetted leaving Wood in the passenger seat. The assailant fired at him as he fled but missed. Meanwhile as he banged on neighbors doors for help he heard more shots. Woods had managed to get behind the wheel and drive off, but was wounded according to the sheriff’s office and crashed between two homes and hit a gas line.
He was taken to Houston Northwest Hospital, where he died.
Nike of course, made no statement. However it’s widely known that the “Black, urban, young, male, consumer” is the sweet spot for the Jordan Brand. “This consumer has a connection to the logo,” said the brand president (see video below).
What say you? Please leave your comments below.