The African American community has a staggering national unemployment rate of 34%, and a parallel youth national unemployment rate of 57%.
There are more than 2-million unemployed Black folks in America. These are epidemic level numbers. And a “jobless recovery” means that very little will be done to create change.
If these numbers were half as high in the white community, there would be national outrage. The federal government would be shutdown and there would be all manner of programs and monies being distributed to stop the bleeding. We hear crickets.
It’s well known that poverty is an economic problem that devastates families, communities and entire societies.
But what are we doing to address these systemic issues in bold new ways?
BlackTradeLines is a company that uses digital technology to empower African American businesses. They have developed an app — that is much more than a Black business directory. The mobile application is designed to help users locate the nearest Black-owned businesses, deals, events and activities close to them.
In addition, the mission behind the company is to help to get the Black dollar to circulate within your local community and globally.
Look I’m one who produced 11-consecutive annual “Buy Black” events in Philadelphia, the 5th largest market in the U.S. We need directories.
But today the market is digital, mobile, local and global. We have to work smarter and use tools to help level the playing field.
The way we communicate has changed thanks to the internet, social media and mobile. BlackTradeLines understands this and is committed to increasing our ability to get our message to our people.
In addition they understand cooperative economics. They have created a “referral program” that pays you $5 when a business owner in your network downloads the app. They also pay you a smaller amount (.05) when an individual you recommend downloads the app. Remember Facebook, Twitter, Instagram, Snapchat and most of those others we’re blowing up — ain’t paying you jack.
So this is your opportunity! Download the app to your phone and support the businesses. Add your own business to the listings, it’s easy and free. And join the referral program to help spread the word about a real solution. That’s what I did.
Download the app, then leave your comments below.