We’ve heard the saying “shackles on my feet” — but has Adidas taken it a bit too far?
The sneaker maker Adidas was ready to make available the sneaker pictured below “The JS Roundhouse Mid“, a high-top sneaker with an orange plastic cuff. Seriously. . The promotion read ..
“Got a sneaker game so hot you lock your kicks to your ankles?” — Adidas Facebook Promotion
But chalk up one for social media. After the sneaker debuted on the Adidas Facebook page ahead of its August release, the results from the viewers were, not good. Some said it resembles a “symbol of slavery.”
Adidas initially brushed off the controversy, saying the shoes were the result of the creative vision of designer Jeremy Scott, known for quirky and outrageous designs.
“Any suggestion that this is linked to slavery is untruthful,” the company said in a statement.
But what a difference the public buzz can make. Now Adidas has pivoted. In an updated response Adidas has now cancelled the release to the public. The company said in a statement. “Adidas has received both favorable and critical feedback. We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace.”
I guess the though of seeing brothas running up the court with bright orange shackles around their ankles finally hit home for the people in marketing. But obviously not everyone thought it was an issue.
So I ask you — are the Adidas “shackle shoes” racist — or would you rock them with their hotness?