Muhammad Ali is going for the thriller in high-fashion.
“The Greatest” will star in a Louis Vuitton ad campaign titles “Core Values” with his spitting-image grandchild, 3-year-old Curtis Muhammad Conway Jr. The high-end designer brand has featured other celebrities including Russian ballet dancer Mikhail Baryshnikov, former astronaut Buzz Aldrin, and soccer great Pelé.
The campaign, was shot through the lens of the world-renowned photographer Annie Leibovitz.
In the ad that hit the web this week Conway, the son of Laila Ali and her former NFL husband Curtis Conway, shines as he stands poised and looking like he’s ready for battle wearing grandpops boxing gloves.
Ali is captured gazing at his 3-year-old grandson. The $1,525 Louis Vuitton “Keepall 50” bag lies at the champ’s feet.