Tom Burrell, established the Resolution Project in 2007. The organization’s primary mission is to challenge and reverse ongoing mass media stereotypes and negative race-based conditioning. The Resolution Project is dedicated to creating and promoting positive “new media” campaigns, curricula, books, products and strategies that foster intra-racial dialogue and equips individuals, organizations and institutions with the necessary tools to counter centuries of negative societal and media messaging and conditioning.
The Resolution Project is designed to be a time limited entity devoting its resources to raising public awareness and capacity building in the African American community.
The 2010 publication of Brainwashed: Challenging The Myth of Black Inferiority launched the public awareness campaign. A partnership with Howard University is creating a communications course and curriculum project for Historically Black Colleges and Universities to raise public awareness and build institutional capacity.
Tom Burrell is the founder and spokesperson for the Resolution Project. He was also the founder and chief executive officer for Burrell Communications Group, Chicago and Atlanta from 1971-2004.
Burrell has engaged a team of professionals specializing in media, education, health and behavioral psychology to increase awareness, offer solutions, create new media and “positive propaganda” to combat images of Black inferiority.
“Black people are not dark-skinned white people,” he says. In fact, they are much more. Blacks are survivors of the Middle Passage and centuries of humiliation and deprivation, who have excelled against the odds, constantly making a way out of “No way!” At this pivotal point in history, the idea of black inferiority should have had a “Going-Out-of-Business Sale.” After all, Barack Obama has reached America’s Promised Land.
Yet, as Brainwashed: Challenging the Myth of Black Inferiority testifies, too many in black America are still wandering in the wilderness. In this powerful examination of “the greatest propaganda campaign of all time”—the masterful marketing of black inferiority, aka the BI Complex—Burrell poses ten disturbing questions that will make black people look in the mirror and ask why, nearly 150 years after the Emancipation Proclamation, so many blacks still think and act like slaves.
Burrell’s acute awareness of the power of words and images to shift, shape, and change the collective consciousness has led him to connect the contemporary and historical dots that have brought us to this crossroads.
Brainwashed is not a reprimand—it is a call to action. It demands that we question our self-defeating attitudes and behaviors. Racism is not the issue; how we respond to media distortions and programmed self-hatred is the issue. It’s time to reverse the BI campaign with a globally based initiative that harnesses the power of new media and the wisdom of intergenerational coalitions. Provocative and powerful, Brainwashed dares to expose the wounds so that we, at last, can heal.