Every product has to have a core audience, a target market. The Jordan Brand for Nike identified their target some years ago. The company learned that the “Black, urban, young, male, consumer” was the sweet spot. This consumer had a connection to the logo, and was a trendsetter for America and the world.
What if the consumer knew he possessed that type of global influence?
We’ve heard the saying “shackles on my feet” — but has Adidas taken it a bit too far?
The sneaker maker Adidas was ready to make available the sneaker pictured below “The JS Roundhouse Mid“, a high-top sneaker with an orange plastic cuff. Seriously. . The promotion read ..
“Got a sneaker game so hot you lock your kicks to your ankles?” — Adidas Facebook Promotion
Muhammad Ali is going for the thriller in high-fashion.
“The Greatest” will star in a Louis Vuitton ad campaign titles “Core Values” with his spitting-image grandchild, 3-year-old Curtis Muhammad Conway Jr. The high-end designer brand has featured other celebrities including Russian ballet dancer Mikhail Baryshnikov, former astronaut Buzz Aldrin, and soccer great Pelé.
The campaign, was shot through the lens of the world-renowned photographer Annie Leibovitz. (more…)
“Happy birthday, champ,” Obama told Ali through a video message, saying he wished he could have attended a swanky dinner gala in Las Vegas featuring some…Read full post
In the documents, prosecutors asked that Bonds be sentenced to 15 months in prison.
Bonds, 47, was convicted in April of obstructing a grand jury’s sports doping investigation with an evasive answer.
by David J. Leonard | NewBlackMan
In headline after headline, in commentary after commentary, the NBA lockout has been described as a battle between “millionaires” and “billionaires.” Reductionist in many ways, the effort to construct the lockout as a struggle between two different yet similar parties (the owners are not part 99% although some of the players surely are) reflects a problematic conflation of two distinct groups.
The backlash to Rashard Mendenhall’s Osama bin Laden tweets has gotten a little more real.
Mendenhall, Pittsburgh Steelers running back and guy who probably doesn’t like Twitter anymore, has been let go as a spokesman for Champion. Here’s the statement released by the company, via USA Today: (more…)
When Joseph Bramlett birdied five holes in the middle of his round on Monday, moving inside the number required to cement his rookie status on the PGA tour in 2011, he became the first player of African-American descent to play his way through Qualifying School in 25 long, lean, incomprehensible years.“I don’t think I’ve ever heard my dad cry before,” Bramlett said.
It’s been 13-years since Tiger Woods won the 1997 Masters at Augusta National…Read full post
Often the perception of “Blacks in sports” does not create images of executive suites, ownership, or being the agent who drafts and crafts the contracts for multi-millionaire clients. However, there is a group of African American sports agents, who may be small in number, but are large in influence – due to the clients they represent.
Most of these agents are well qualified from an education perspective. They possess advanced degrees in business or law, and are