As African Americans seek to gain control of the business of Black hair perhaps there are clues to be picked up from the success of the Vietnamese. Today they dominate the $6 billion dollar plus nail care industry. Even in communities where you’d be hard pressed to find a single Asian living, if there’s a nail salon, odds are that they own it.
How did this come to be? The video below shows that in the late 1970’s with a gentle assist from actress Tippi Hedren, a handful of Vietnamese developed jobs, schools and a path to generational wealth in the nail business.
Surely with over a trillion dollars in Black consumer spending, tremendous influence on mainstream culture, and a 500-year history in the US there are assets that can provide a better return for the community. Will we put the missing pieces in place to capitalize?
What say you?