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However with the current economy being a depression for most Blacks, I am now going thru the feeling of being boycotted by my own. Even though reports say it is still bad for Main street businesses-It can’t compare to what Black Businesses are going thru.
I truly feel betrayed from my Black consumer. For all the Side deals that i made happen, Huge discounts, Tax Free Purchases, Store Credit, Wholesaleing to any Black who wanted to go into business, even though most don’t have the proper Licenseing or fit the minumum requirements to purchase at Wholeasale.
Where have they all gone? To the Malls of course. This has been my worst year ever in twenty one years and it doesn’t look like its going to get better any time soon .
As much as I hate to say it I have experienced every behavioral pattern by my people that you have stated. And as things get worse most Black Businesses will suffer all the illnesses you mentioned even more.
Thanks for Really Keeping It Real.
PS. Not my real name of course, can’t afford to alienate the few customers I have Left.
It seems like all the black churches teach the blacks to just “blame the whites” for being oppressed, poor, downtrodden, etc. and that God is going to literally “throw money into their laps,” yet if that’s true, then why are almost all of them so dirt poor living off the system? The Bible actually says VERY CLEARLY and VERY SOBERING “A Man Who Won’t Work Shouldn’t Eat!”
I NEVER once saw any of them actually “TAKING ACTION” to get out of their situation by actually getting any “advice” from successful business people on how to succeed! VERY UNTEACHABLE! Plus, the few that owned businesses had nasty unkempt stores that any semi-decent person be it black, white, blue or green would NEVER want to step foot in. It literally blows my mind to this day. I got so sick of hearing about it at the schools too. My kids were surrounded mainly by blacks and there was horrendous reverse racism going on. It was disgusting! My son would tell me about being bullied by black children and then told by the black kids that their Mama told them “he’s just a dumb little engine boy because he wants to get an education and learn!”
My husband is a very giving and kind person. He met this woman at his work and actually let her (the black woman) and her six kids live with my husband and our 4 children (she made my husband believe she was a prophetess of God and kept expecting more and more monetary support, wouldn’t go to work and eventually got fired). The woman had ) work ethic and literally expected God to bring her people who would “take care of her!” She would always say how we weren’t like other “white folk” that tried to oppress her, etc, etc.
I was very unsure of her from the beginning honestly because I felt there was something that just wasn’t “right” about all her stories. The day finally came where I found out she was a convicted felon and that she used the “God Card” to con everyone she could out of $$$. I was honestly devastated… She had manipulated us to the point we moved out of our house and rented a house at 2X the cost so we could “bless her” with a lower rent. However, she NEVER paid a PENNY of rent to us (all we wanted was the exact mortgage amount), ran up a 2600.00 electric bill in our name (since she also conned my husband into leaving the electric in our name and reconnected it illegally over 3X before the city came out and completely disconnected it).
We ended up paying thousands in past mortgage payments and the electric bill when we finally had to evict her. Which she totally did all she could to destroy the house. She had the audacity to call me “wicked and judgmental” when SHE had stressed us out and literally ruined us financially. She told me all “I” cared about was getting money out of HER! “JUST UNBELIEVABLE!”
It was really crushing when it all went down. We also found out she somehow got a phone and a credit card with my husband’s SSN and ran up a thousand dollar phone bill and a few hundred on the credit card before we were able to cancel it all! She said she ha no income and was broke, etc.. However, I had picked up the mail that was coming there for her and she had a notice that she had been over payed by unemployment and was getting child support, social security monies, TANF and Food Stamps.
It still hurts to think about what she did to us, but I do know (and have seen with my own eyes) that what goes around comes around! I looked up the court records and found she was doing the same thing to more and more people (kept getting evicted, etc). She had even served time in prison before she met us! WOW!
I was very depressed for a long time after all that and finally we moved out of the South to the Midwest. All I know is I’ve been a business owner for over 7 years and I would NEVER even think for a second my business would be successful if I ran it like the blacks in the South. I feel like it’s SO unfair for blacks (not all) to sit around murmuring how “We Owe Them” for the slavery issue when they first SOL THEMSELVES into slavery!
Lastly, if ANYone should be talking about “personal rights” and having their entire lives stripped from them it should be the American Indians! I think they know that, but they’re too busy making excuses and wasting their lives “blaming the white man” vs. learning HOW to succeed and get out of their situation. It’s called being a prisoner of “YOUR OWN MIND-SET!”
No offense but you really don’t have to target blacks to get their business as a black business owner. I started an eco-friendly business in a black neighborhood but I advertising in the burbs. Once the blacks saw whites shopping here they started shopping here. They and maybe even the whites probably think I’m just the hired help and not the owner, that doesn’t me. So not disclosing your status as the owner helps and keeps them from complaining about pricing.
I have never understood the compulsion of non-blacks to vent about their observations when the subject doesn’t call for it. I would suggest you figure out how to handle child suicide, alcoholism, obesity, domestic abuse, and increasing prevalence of STIs in the indigenous population. You having an issue with black mentality seems to be a convenient distraction for the situation as Pine Ridge.
“The harsh reality is that African-American consumer decisions are not motivated by considerations of quality or customer service.”
I have not encountered a single Black consumer who supports this attitude. I am aware of some Black people trapped in poverty, under-education, under-employment, and surrounded by the effects of a deprived existence and are trapped by structural barriers to advancement. Their actions are a symptom of their condition, not a rational choice. While theese patterns are difficult to overcome, most Black people are striving for better options, and desire better quality and customer service.
“Most African-American consumers don’t care about quality, customer service, or anything else. Those are just the excuses they give for not supporting Black-owned businesses. Most of them are lying.”
This can only be a statement made from a position of self-hatred and ignorance. It is unfortunate that the Internet allows free space for such depraved thoughts as well as positive reality checks to this type of nonsense. There is no need to waste space trying to refute this.
Finally — “IF YOU WANT TO MAXIMIZE YOUR ODDS OF SUCCESS, LEAVE MOST AFRICAN-AMERICAN CONSUMERS BEHIND.”
I know too many successful Black business owners, and discriminating Black consumers who have moved on with their lives and refuse to wallow in such negative advice.
I noticed that this post has been floating around since late 2010, and has recently surfaced again. My instinct was to ignore this, but I want to lend a lone voice to an optimistic future for Black entrepreneurs who also develop successful business strategies around a marketplace that includes Black consumers.
Cliff, you stated, “Case in point is Magic Johnson, who after retiring from basketball barely had a million dollars to his name. With his forward thinking he was able to setup enterprising businesses in the African American communities that are successful. Today Magic is a billionaire. No one thought to put Starbucks, Fat Burgers, movie theaters in the African American communities. His success disproves your notion that African American businesses cannot survive by marketing it’s products and services to fellow African American consumers. “.
You cannot use Magic Johnson as an example here for many reasons; I’ll state two reasons. Reason number one. The businesses you cited are not mom and pop businesses, they are franchises and Magic Johnson is the Franchisee. Reason numbers two. The businesses you cited are not considered or seen as black-owned businesses. They are seen as non-blacked owned businesses. And the question is not that others didn’t think of putting those types of businesses in the black community, the question is, who could afford to put those types of businesses in the black community? For the Fatburger franchise alone, a net worth of $500,000 to $900,000 is needed to start.
Roger, you stated, “This can only be a statement made from a position of self-hatred and ignorance. It is unfortunate that the Internet allows free space for such depraved thoughts as well as positive reality checks to this type of nonsense. There is no need to waste space trying to refute this.”
I’ll waste space refuting your non-refute. On occasion, I drive 20 minutes to the nearest Wal-Mart. This Wal-Mart is located in a low to middle income community that is comprised of mostly blacks and Latinos. Once again, this is Wal-Mart, one of the largest and most successful corporations in the world. As you drive into the parking lot, you see trash and debris everywhere. You enter the store and you’re greeted with the checkout lines. The lines are sometimes 15 to 20 customers deep. So, you wait and wait and wait to checkout. Attempting to locate items is a challenge as well because store employees are never too helpful. As I look around the store at the other customers, I often ask myself why do they tolerate this? Why do they continue patronizing this Wal-Mart? I can’t answer that question for other customers; however, I usually visit another Wal-Mart in a different area that is totally different. Customer service is great, lines are short and the store is clean. This Wal-Mart is located in a predominately white neighborhood. Again, I don’t why it is this way; Wal-Mart seems to know which stores need better service.
Who are we attempting to convince that we are not the problem in the black community, everyone else or ourselves? The first step to fixing a problem is admitting there is a problem. I’m tired of hearing black people say, “We shouldn’t air our dirty laundry”. Well, I’m airing our dirty laundry. Look for my book soon.
Say it with me, WE are the problem and WE can fix our problem. There, some of us are on the road to recovery. Now, we just need to convince the rest of the black community to join us.
Remember, don’t ask anyone to do for you, what you refuse to do for yourself.
Let me tell you, Black people don’t want to pay for anything. I offer service packages for fellow small businesses, mid-sized companies, as well as for Fortune 500 companies.
Black people, on average, play games like they’re interested in doing business, but when I follow-up with an e-mail extending the offer to a sit-down over coffee to discuss how I can best support their brand’s initiatives…. NOTHING.
I do not appreciate having my time wasted by ninnies playing dress-up at pricey networking events, exchanging my business cards I PAID for, and conversating during networking. My time is indeed money and entirely too many Black people waste both for me to continued being bothered.
Just last month a man who claimed to be a marketing professional for 30+ years asked if he could get on my cellular plan! Of course I told him H-No, and asked him ehat was wrong with him getting his own cell provider?
People like that make me sick to my stomach. Just because you’re playing dress-up in your good clothes and have cards with your names on them does NOT make you a business person!
It’s backwards thinking like yours that’ll be enough to bring any any start-up to financial ruin.
Whatever happened to the time-tested and true “go where the money is,” or what I like to call do whatever works?
If black business owners want special rates, “shuck and jive” when you’re ready to do business, want to destroy your property, etc, then simply don’t deal with them.
Jeez, that was easy. Sheesh.
Its quite obvious you can’t put a successful business in a deprived area and expect poor people to spend large amounts. But let me remind you that race has nothing to do with it. People in deprived areas are not financially capable of spending more than they need to, they don’t have that luxury!
Stop blaming blacks for your poor business decisions and spend more time and money on market research inorder to pitch your product or service to the correct demographic!
Now that was tooooo easy!
I think its time for black consumers to get their heads out of the sand and admit they are more racist than any white supremacist.Realizing we have internalized our oppression so bad we cant stand to see another black person succeed in business,in life or in marriage. We are straight up haters. Just read some of the trash our people write on Facebook about each other.
One thing my mom and dad taught me is that you become indestructible when you recognize the problem. You just have to find a solution and learn how to endure,persevere and survive.
Our own ignorance that we project out on everybody else is what destroy black folks.When we open our eyes and become part of the solution than the problem, we are moving in the right direction.
This is why I will never give up not only on my people but the struggles generations have fought to preserve through. Our consciousness and culture may not be intact but when we all give up life cease to exist.
I applaud your rage and anger because it shows me you still love not only yourself but your people, your passion reflect in your words.
In order for the love to come in the rage sometime must come out.Just don’t give up and continue on being part of the solution. Outcry without outlook is a wasted emotion.
Oh well, life goes on…………..
There’s another one Rita’s a franchise owned by black people in my neighborhood which I plan to support also. I think if you are a professional person with a professionally owned business than you can succeed. However, with anything you need to study and prepare. Sometimes it takes research and analysis of an area to see the average income of the average consumer, and to meet the needs of those consumers.
Obviously in a low income to blue collar neighborhood the type of business that you will install will be different than a more affluent one. You have to meet the needs of the people. I know that for sure eating establishments that cater to the tastes of most black people will flourish in many black neighborhoods no matter who is the owner. And most of the shops that Asians and Middle easterners run are not high end shops but shops that cater to a specific need of consumers. Beauty products, alcohol, food, convenience stores, gas stations, dry cleaners. They make sure they open a store that will meet a need. Yes it is not glamorous but they make money.
The problem is that the average income of many black consumers is lower than that of many white so that black consumers have to think more about where they will spend their dollars. This doesn’t mean the black business owner can’t do well but it means that they will have to open more businesses that cater directly to the needs and desires of the majority of black consumers and additionally keep operating costs and overhead to a low to moderate rate.
Other kinds of businesses that black business owners can open in clothing stores, shoe stores. Also it is wise not to just cater to one kind of consumer but a mix of consumers so maybe putting your store in a racially diverse area where people have no problem with patronizing black owned businesses will meet with success. I think it takes more reaching out and relationship building with many black owned consumers. There will be haters out there but if you’re meeting with a lot of diverse people out there you will be successful.
Also about the mentality about many black men, I can tell you as a black woman it’s spot on.
Some of the comments aren’t meant to be funny yet they are!
I can’t stop laughing @ Ligmore2011′s statement: “So not disclosing your status as the owner helps and keeps them from complaining about pricing.”
COMPLAINING ABOUT PRICES, LMAO
It’s really sad when you have to come up with a strategy to gain other blacks as customers (smh); we should support one another naturally.
On another note: The first time I came across such an idea was around 10 years ago. I heard a black male telling a friend that he bought pictures of white people to place on his website; he plays the part of a worker for the company instead of claiming ownership.
IT WORKED VERY WELL FOR HIM!
As of now, my online businesses are colorless. There’s a part of me that wants to let it be known that I’m the owner, but this article states my fears very well…
Either way, going colorless or claiming ownership, both have their benefits!
Also, I did not quite understand the issue regarding black men and black women. Why is it that White folks can marry and do what they want, but the black man has to be micromanaged. It is true we have some historical psychological manipulation, but quite frankly, you must find a way to move on.
Moreover, If your business does not succeed in a predominately black market, revisit your product or service to determine if it is viable. Perhaps you are marketing something YOU believe SHOULD be successful, but are too stubborn to admit you made a mistake. There is nothing wrong with changing your business model or marketing plan..
Furthermore, there are 313million people in the US; 13% black, 80% white & 15% hispanic. Who do you think the white man markets to for a greater return on his/her investment…? The majority or primarily white. Presently, the hispanic population has eclipsed black purchasing power, which is estimated to be in the trillions. Why do you think Fox and NBC have begun to include TELEMUNDO news affiliates?? Additionally, different product lines are marketed in spanish, take a look at Disney and what they have been doing. McDonalds and the wrap. Why do you think the WRAP became a popular item on many fast food menus…hispanics!! Increase in sales..
There is no problem marketing to black folk; yes we do buy quality products and seek good services. However, catering your business to one demographic, who has been the recipient of the most devastating economic challenges through history should be a reality check when seeking a return on your investment.
As example, the upper middle class coterie of blacks represents 1% of the total black population. How many of them reside within your marketing reach? With that being stated, I question your product and marketing strategy which was the genesis of this ridiculous accusation. What is the average income of your targeted consumer? Given the current economic status, middle to low income class has been decimated by this economy.
Im ready to close shop. Or like this article said direct my business to non black consumers. The black clientele I have is trying to put me out of business with deceit and fraud that I just cant handle anymore.
Its a shame because in the beauty industry its dominated by asians, black consumers complain but continue to buy from these owners.
Very sad but this article is truth and what im experiencing. Some of my customers are very rude in their communications as well. I have a background in finance and tax so im use to communicating with my customers in a professional manner.
I enjoyed this article it explained in detail what im dealing with day to day.
We have more Black MBA’s, lawyers,
phd’s and college graduates
than we have ever had. But we also have
graveyards of Black entrepreneurs who’s
businesses have died because of a lack of
capital and Black customer support. Black people
need to realize that the change and jobs we
want must be created by ourselves by making
a conscious decision to buy from Black owned
businesses. Click here to see what
will happen if we do http://bit.ly/z420Qx
Three people, including its “president” all schemed to get free work out of me. I’ve long dumped them and have severed any and all ties with them. I warn everyone I can about them.
If you pay for ad space and t-shirts to advertise, you’ll never see either item. Beware.
That Korean or Indian business owner with that old run down convenient store on the corner understand who their consumers are. Unfortunately, they understand the culture in the hood…very well. Therefore, they provide horrible customer service, trashy products, old fried chicken and fries and whatever they know will make them a profit.
We sometimes believe that we could provide a quality product and service in a poverty stricken area and expect our business to do well. What I had to understand was the fact that these neighborhoods were here before I was born and they will be here when I leave. When we make enough money to get on own two feet, we don’t hang these areas and live lavish. We leave that environment to establish a better lifestyle for our children.
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