And there are some beautiful Sistas rockin’ the natural hair too. So it’s not either “beauty” or “natural” and that is not going unnoticed by the hair industry. This current natural hair revolution includes “the business of Black hair“. Black women and men (I’ve been rockin’ my locs since 2000) are recognizing that we’re 95% of the consumer dollar and a paltry 2-5% of the revenue side. This multi-billion dollar, global market includes beauty supply stores, product manufacturing, and licensing revenues i.e. state requirements for braiders to attend cosmetology school and get “licensed” even though the curriculum does not include braiding, locing, or twisting Black hair. This is a cultural art form that can be traced back 35,000 years in the African Diaspora. This revolution will only get more interesting in the coming months and years.
Read the Article at HuffingtonPost