Shanon Nelson, owner of Amari Hair Extensions, the online hair boutique, is both anxious and excited about the future. The seasoned entrepreneur and former business professor with an MBA, is poised to take her love of travel and international business for a foray into the massive $500 billion Black hair care and beauty industry.
She’s preparing to travel abroad to China, to deal directly with first hand source manufacturers in the hair extension business. Shanon is working with certified makeup artist Jill Williams, and hair extension stylist Dawn Medaries, to create a collaboration of high quality online hair and beauty boutiques that organically understand the hair styling, hair care, and beauty needs of Black women. Nelson, affectionately calls this movement the “Sistahood.” It is a strategic complement to the Amari Hair Extensions online store.
Their collaboration is well timed in that recently a significant segment of Black women have expressed concern about lack of respect and ownership issues with other ethnic groups running the Black hair care industry. This is illustrated by a range of responses recently from calls for boycotting the industry to more Black women beginning to own beauty supply stores.
Devin Robinson, an economics professor and author of “How to Become a Successful Beauty Supply Store Owner”, organized a boycott last November against Non-Black Owned Beauty Supply stores. “The problem is with the distributors.” he has stated. “Distributors are mainly Non-Blacks and they handpick who they will distribute products to. This oftentimes leaves aspiring Black owners disenfranchised.”
While Black women owning beauty salons, have been a business mainstay in African American communities, only recently have we seen a slow increase in ownership of Black beauty supply stores.
Shanon and her partners will have to disrupt the status quo in this global trade business and use e-commerce to be successful. Getting into global business trade in the hair and beauty business for African Americans has been a rarity.
Read more at Southeast Queens Scoop.
What say you? Leave your thoughts in the comments.