A standing-room only gathering of publishers and media professionals attended the joint National Newspaper Publishers Association (NNPA) and Nielsen Press Conference held in Washington, DC. The event signaled the release of the 19-page report, “The State of the African-American Consumer“.
“This report really is a valuable piece of communication that I am so hopeful that your companies, your organizations, your businesses will be able to utilize to tell the African-American consumer story,” said Cheryl Pearson-McNeil, senior vice president of Public Affairs at The Nielsen Company.
By the year 2015, African-Americans will be spending $1.1 trillion a year on products and services. This consumer spending would rank “African-American Consumers” as the 16th largest country in the world. Collectively this consumer spending exceeds the gross domestic production of Egypt, Turkey, Poland, Australia, Taiwan and more than 150 other nations of the world.
You can watch the press conference below: