“We need to realise our own spending power,” Warren Alexander-Dean said. “Once people realise the strength of their money and what they are spending with these companies, they can then demand that they treat them with proper respect and ensure that a share of that profit is spent within black communities.”
Alexander-Dean is the founder of an online campaign entitled “One Million Households- Making The Black £ Work For Us!“. The aims of the One Million Households online Campaign is to have a UK Black Family Household UNION & UK Black Parliament.
The campaign, now on all social media networks, was started because of complaints that many black people often get treated worse than customers of other ethnic groups in some top clothing, car and goods stores, supermarket chains, local corner shops, off-licences and beauty products shops. According to Alexander-Dean “too many businesses and organisations believe they can get away with treating black people without respect although they gain a huge profit from the ‘black pound.’”
“I’m seriously considering some boycotts of businesses, which have shown that they do and will treat us differently while taking our money,” he said.
Blacks in the US also find their nearly one trillion dollars in consumer spending power being taken for granted. To address these harsh economic realities new solutions must emerge and serious action needs to be taken.