The Africa Channel was launched into the US cable market in the fall of 2005 by a journalist from Zimbabwe, James Makawa, working with Ambassador Andrew Young and former US Senator Donald Stewart.
It is an all English, 24/7 general entertainment television network for American audiences. It is now seen by over 15 million people across the US, from New York to Chicago to Houston, Los Angeles and San Francisco.
“We are creating a cultural immersion for our viewers, from soap operas to a special on the Broadway production FELA,” said Mark Walton, Executive Vice President, Sponsorship and Corporate Development for The Africa Channel.
The “destination” channel showcases the African Continent’s most entertaining English language television shows, series, specials, documentaries, feature films, music, event specials, biographies, soap operas, current businesss analysis, cultural and historical programming, over 1,600 hours of high quality award winning English language television shows never before seen on U.S. television.
This is Africa as you’ve never seen it before! AFRICA ALIVE! Right in your living room, 24 hours a day, 7 days a week.
The channel is aimed at a broad audience of adults (age 25-plus) interested in seeing a contemporary, balanced view of Africa, but will resonate well with African Americans and African expatriates. The Africa Channel is also available in the Caribbean and there is an affiliate channel in the United Kingdom.
You can check it out now at www.theafricachannel.com. Don’t have it in your area? Then let your cable service or television provider know that you want YOUR AFRICA CHANNEL!
(Pictured L-R) Ambassador Andrew Young, basketball player Dikembe Mutombo, and The Africa Channel founder James Makawa attend the Los Angeles launch of The Africa Channel at the California African American Museum on November 20, 2008 in Los Angeles, California.