When will Black consumers ask the question WIIFM — “what’s in it for me?”
Recently a group of media companies announced a coalition to make the business case to mainstream companies to value the Black consumer. (Excuse me while I yawn..)
In this age of empowerment, what if the Black community flipped the script? What if the Black community asked the companies what are you doing — for us? Where is YOUR business case to earn our brand loyalty? What value does YOUR company add to the Black business community?
During the “Women of Power Breakfast” at the NAMD 60th Annual Conference the discussion was intense. Sandra Finley, CEO of The League of Black Women weighed in on this question. Watch her video below.
I know the overwhelming majority of retailers in the Fortune 500 would be woefully inadequate in delivering a solid answer. Easily over 95% of these companies have no specific marketing campaign for the African American consumer.
What do you think?