Every product has to have a core audience, a target market. The Jordan Brand for Nike identified their target some years ago. The company learned that the “Black, urban, young, male, consumer” was the sweet spot. This consumer had a connection to the logo, and was a trendsetter for America and the world.
What if the consumer knew he possessed that type of global influence?
How much money is Nike giving to the Democratic process, to assure the young people in these urban communities, will continue to be the Trend setters, because their moms an dads have stable jobs, an can afford to help them buy these shoes?