Live events are an economic force in America. Billions are generated with sports, concerts, and festivals every year. Coronavirus bought these activities to a grinding halt.
So when comedian Dave Chappelle surprise launched “8:46” on Netflix, the gripping NSFW 23-minute narrative was historic. It was the first comedic event in North America with a
live audience since the coronavirus pandemic started. The title represents the 8:46 seconds in which a police officer held his knee on the neck of George Floyd killing him in the U.S. state of Minnesota.
There have been events where participants sit in their cars honking their horns to indicate applause. But Netflix and Chappelle hosted an event with attendees sitting outside.
Dave said it “felt weird”. But the only way to learn if a new format works is to try it. Take it live and see what results. This is the feedback all of us look for as marketers or creators.
Some things included in the experience were contact information collected, temperature checks, masks required, social distancing and the event was held outdoors.
As more entertainment companies work to create events the 8:46 format may serve as a model.