Netflix invests huge sums of money on original content in its ongoing quest to retain subscribers and attract new ones.
But did you know that commissioned production companies are expected to only use cameras approved by the streaming giant?
In a recent video (below), Netflix shed some light on how it works with camera makers and production companies to ensure high standards when it comes to selecting devices for its “approved cameras” list.
In the video, Netflix camera systems specialist Kris Prygrocki kicks off by pointing out a common misconception, which is that the company’s only requirement for its approved list is 4K capture capability. Of course, high-resolution imagery is certainly important, but Prygrocki says it’s “not everything,” citing a long list of other criteria such as the quality of a camera’s dynamic range, color reproduction, noise performance, sensor readout speed, compression, and so on.
The video includes a look at some of the high-precision testing equipment that Netflix uses to test a camera’s image performance, though the company also keeps in touch with the camera makers to ensure its testers are operating the gear in a way that achieves the best results.
Prygrocki also points out that Netflix isn’t “putting together these specifications in a vacuum behind closed doors,” explaining that its camera requirements are the result of feedback from the filmmakers, who let it know what features are important to them.
Netflix’s list of approved cameras currently comprises 48 devices made by ARRI, Canon, Panasonic, Red, Panavision, Sony, and Blackmagic.
Netflix’s high standards mean that it’s difficult for some devices like drone cameras and action cameras to get on the list. That’s fine, though, as the company won’t stand in the way if specialist camera kit is needed for a particular shot.
“Imagine you’re trying to capture the wing flutter of a hummingbird at 1,000 frames per second, or perhaps you need to mount a camera to a car crashing into a wall,” Prygrocki says. “These are shots that you just can’t achieve without the use of a…
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