According to Nielsen fast national data, ABC’s presentation of the 87th Annual Academy Awards averaged 36.6 million viewers, down from 43 million a year ago. [tweet_box]The Oscars broadcast now stands as the third least-watched in a decade and the fourth biggest bust in 40 years![/tweet_box]
Back in January when the Academy released its list of nominees for the 2015 Oscars, it ignited a firestorm of outrage on social media. The hashtag #OscarsSoWhite quickly went viral as millions of Twitterati poked fun and created hilarious memes that drew attention to the snubbing of essentially any actor or director that was not white.
Many African Americans felt that David Oyelowo’s acting for “Selma,” and Ava DuVernay’s directing, were snubbed. There was an underground buzz as people threatened to tune out, and on social media the hashtag #BoycottOscars was circulating on Facebook, Twitter and Instagram even before the show aired.
Of course there was no tangible action taken by the Academy which proceeded in its usual form — “Let ’em eat cake”. It kinda reminded me of the attitude of the leadership in the Republican Party as they minimized the impact of the changing demographics of America in 2012 and 2008. How’s that working out?
In the age of social media, mobile phones and digital influence eventually those in senior leadership positions will come to realize that they need to change their behavior. Companies may soon grow tired of the networks making out like bandits. ABC does not offer ratings guarantees to advertisers; so the $1.9 million for a 30-second-spot is money that won’t be coming out of the bag.