Serena’s latest jewelry collection‘Unstoppable’ collection has a powerful purpose. The brand is donating 100% of net sales from the limited edition accessories to Black-owned businesses through the Opportunity Fund. This organization provides loans to both low-income and moderate-income immigrants, women, and other underserved small business owners.
“We really wanted to find a way to not only give back, but to find ways that people could feel progressive during a time like this. Everyone is asking what they can do to help fight social injustice. I wanted to create an avenue for people to do that. I wanted consumers to feel good about buying a necklace or bracelet that supports women of color, Black women in particular, who are [subject] to oppression and rejection,” Serena said in an interview with Bustle.
You can learn more about the ‘Unstoppable’ collection on the Serena Williams Jewelry website. The added layer of supporting Black-owned businesses while shopping items from this beautiful, limited-edition collection is very appealing. What do you think? Would you purchase from this new line?