This fall, Tastemade and Blavity Inc. are bringing the Sauce, a new food vertical for young Black food lovers and beyond, to their online and social platforms.
In a strategic partnership, Tastemade and Blavity are co-developing and co-producing original sponsored content for the upcoming series. Programming will be dedicated to celebrating the Black experience as it relates to Black culture and cuisine.
From family recipes to holiday celebrations and dining design to food sustainability, Sauce aims to “elevate Black restaurants and creators, highlight the history of cuisine, feature recipes that carry on Black food traditions, and more,” according to a press release obtained by BLACK ENTERPRISE.
Tastemade, an Emmy Award-winning food- and travel-related network, claims it engages a global audience of more than 300 million monthly viewers with mouthwatering recipes, travel knowledge, and innovative home and design solutions. With this, Sauce will tap into Tastemade’s expertise in food content and influence.
“Tastemade has done an incredible job of telling stories that have impact across communities — that’s why 60% of our audience is multicultural, Al Hawes, Head of Partner Experience and Operations at Tastemade, told BLACK ENTERPRISE in an email statement. “Still, we understand there is an opportunity to do more.”
According to Hawes, this partnership with Blavity “gives Tastemade the ability and insight to tell even more authentic stories around food and the Black experience.”
Serving Black millennials and Gen-Z, Blavity is a news media and venture-funded technology company “committed to elevating the voices of Black creatives and helping to tell the story of the Black experience through an authentic voice,” Orchid Richardson, SVP Digital at Blavity Inc., told BLACK ENTERPRISE.
“Partnering with Tastemade creates an opportunity for Blavity to introduce those creative voices to new spaces and allows us to reach new audiences outside of our community,” said Richardson.
With a digital reach of over 100 million, Blavity claims to see 174% more time spent on food content all…
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