A super record label has arrived.
Warner Music Group today announced the creation of 300 Elektra Entertainment – 3EE – a new frontline label group that brings together the multi-genre power of 300 and Elektra.
Headed by Chairman & CEO Kevin Liles, this supergroup of iconic, indie-spirited brands includes 300, Elektra Records, Fueled by Ramen, Roadrunner, Low Country Sound, DTA Records, Public Consumption, Young Stoner Life Records, Sparta, and 300 Studios.
MORE: SOLD! Warner Music Group Acquires 300 Entertainment
Under the umbrella of 3EE, both 300 and Elektra will maintain their independent identities and cultures. Overseeing 300 Entertainment are newly appointed Co-Presidents Rayna Bass and Selim Bouab, while Mike Easterlin and Gregg Nadel will continue to serve as Co-Presidents of Elektra Entertainment (formerly Elektra Music Group). In addition, a 3EE central hub of expertise will be established to bring together the deep knowledge and wide experience spanning the 300 and Elektra teams.
As part of the launch, a new logo and mission statement have been unveiled, drawing on 3EE labels’ distinctive DNA and the new company’s unique indie-major philosophy. The logo combines elements of both brands, including 300’s signature red “3” and the stacked Elektra Entertainment logo. The mission statement makes clear 3EE’s creative identity, heralding the company as a family of labels driven by “the power of people, the power of service, and the power of action,” with the “mindset of an independent and the muscle of a major.”
“Every single brand within 3EE was born as an independent, entrepreneurial label made up of music-lovers who take risks, break rules, and disrupt culture,” said Liles. “The mission of 3EE is to reimagine our value proposition to artists and creative partners globally. We fuel the spirit of our labels’ identities through the creation of powerhouse brand management teams that span genres and cultures. Our people are handpicked because they all…
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