With over 15 years of experience Yene Damtew is a hair boss for the stars.The internet is still shaking from curls and bounce she laid on the “Forever First Lady” Michelle Obama on Inauguration Day.
She said following the historic event, “the salon has received hundreds of emails and appointment requests”.
Take that pandemic, and social distancing and we’re closed until the Spring. Money is still flowing for some businesses. So what is the short cut for the business minded in the crowd? Read on…
The Academy is an online, immersive 12-week mastermind designed for emerging and enthusiastic hairstylists, and it is the brainchild of Yene Damtew.
Now you can get the fundamentals to building your own six figure business and maybe service some of the hundreds that won’t be able to get into Damtew’s chair anytime soon. Not only is she booked solid for hair services her manager has also received many requests for interviews, brand partnerships, and more. ?So the line is long and folks will need a lot of patience. And the reason is the work and the style.
Damtew, along with makeup artist Carl Ray and stylist Meredith Koop, collaborated to create the curls that rocked the world. Once Damtew got a look at the beautiful Sergio Hudson pieces Obama would wear on the big day, she knew exactly what to do.
“We’ve been working together for more than a decade so, at this point, we know each other,” Damtew says about the former First Lady. “She trusts me to pick a style that will work and I trust her to allow me some creativity.”
Allure got Yene to spill the tea on how you could even get the look at home. Here’s how it happened. “I started with creating curls with a one-inch barrel iron. Next, we did a curl set to lock in the curls,” Damtew explains. She then took a round brush to create body and “soften” the curls, finishing off the look with a feather comb for some volume and hair spray so it would hold for the day. As Damtew demonstrated in a video tutorial, you can also achieve the look using a flatiron.
Of course if you down with the Obama’s you have to be about some activism. Damtew is excited about the progress toward passing The Crown Act, which would prohibit discrimination based on hairstyle and hair texture.
“It’s an important discussion and quite frankly, it is long overdue. I look forward to seeing this implemented in all 50 states. Natural, textured, ethnic — whatever you want to call it — it’s all professional. No one should be told the way their hair grows out of their head is not work-appropriate.”
So get busy people. If you want to expand your hairstylist professional game, get the Michelle Obama look at home or lend you voice to hair activism — there is a lane in motion. What will you do next?
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