Black women spend six times more on hair products than white women says Ava Welsing-Kitcher in her post on Stylist. But this reality has not resulted in premium brands providing high quality products for this influential segment. So in true entrepreneur fashion a growing number of Black women are just doing it themselves. This “Do It Yourself” effort is meeting the specific needs of women in the UK market and winning.
Often created in small batches that are handmade and sold from websites these niche brands are carving out space the old-fashioned way, satisfying customer demand. And while you may not find them on the shelves of the big box stores or see their adverts in high end beauty magazines their consumers know how to reach them and get the goods in their hands and hair.
Consider Ibi Meier-Oruitemeka, the founder of organic brand The Afro Hair & Skin Co. She said, “The skills and talents of black women can no longer be ignored or denied,” and continues “We have felt undervalued and overlooked by mainstream brands for so long, but we have built brands that fill those gaps, providing products that we previously couldn’t get.
[tweet_box]We’re reshaping the landscape of what it means to be a black beauty business owner, and also to shop beauty as a black woman. We deserve bespoke, luxury, crafted hair products just like everyone else.”[/tweet_box]
These women know their power and value. The model they are establishing can be applied in local markets around the world.
Learn more about this amazing group of females and their products by clicking here.